From Gruber: “I have no easy answer, but I will point out that there’s no inherent reason why ads have to be something people are tempted to block. It’s not enough to ask readers not to block ads — you’ve got to work hard at providing ads that readers actually enjoy, or at least aren’t tempted to block.”
If publishers realized that and stopped the “Punch the Monkey/Bin Laden/political figure” then maybe they’d see revenue go up.
![8-Bit NYC Map Turns New York Into Hyrule [Maps]
Oh, great, now I’ll have the Zelda song stuck in my head all day.](http://26.media.tumblr.com/tumblr_kz0tnaJO7n1qzookao1_400.jpg)



