How many journalists does it take to screw in a lightbulb?
4 editors to “maestro” the bulb-screwing
2 designers to question the visual impact of bulb-screwing
3 copy editors to double-check the bulb’s wattage
1 editor to suggest screwing in the bulb counter-clockwise
1 editor to reschedule the bulb-screwing at the last minute
1 reporter to screw in the bulb
1 photographer to capture visual evidence of the bulb-screwing
2 editors to bicker over the quality of the visual evidence
1 editor to Tweet about it for his 38 followers
6 editors to give each other congratulatory pats on the back
1 editor to complain that it’s still not bright enough
1 editor¹ to go home and drink whiskey until he completely forgets about the whole ordeal.
—-
¹ That’s me.
1 videographer to record “man on the street” interviews about bulb-screwing.
1 SEO expert to add highly-ranked keywords to the bulb.
1 Web Developer¹ to watch all these journalists with incandescent bulbs & wonder how long till CFLs put us all out of business.
¹ That’s me.
1 social media person¹ to be ignored until late in the process, then asked “how about crowd-sourcing lightbulb changing stories?”
¹ That’s me.
