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I want to build more things than I do, write more than I do and play music more than I do. All opinions here are my own, unless they are correct, in which case they're likely stolen.
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“

How many times have you been to a product website and seen big bold letters proclaiming that you can CONNECT and ENGAGE and DISCOVER? Every time I see that, I hit the back button, and I bet you do too.

It’s because it’s vague. It’s supposed to sound exciting, but it’s not. It doesn’t say anything about what you can really do with the app.

Nobody wants to connect or discover.

”

Brent Simmons on Twitter’s new nomenclature. Spot-on. (via mrgan)

Spot-on, indeed. The problem with those words is something I’ve been thinking about since I heard Merlin talking about “excellence” and other nouns on Back to Work (which you should be listening to if you aren’t).

Words like CONNECT and DISCOVER are too far up the ladder of abstraction to be quickly understood. What do we mean by connecting or discovering? Good writing, good design and good thinking all require concrete, vivid language, which the words used to describe Twitter’s new sections (or used in most mission statements, to bring it back to B2W), are most certainly not.

Source: mrgan

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  1. akratic reblogged this from mrgan
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  4. jamiek reblogged this from mrgan and added:
    Spot-on, indeed. The problem with those words is something I’ve been thinking about since I heard Merlin talking about...
  5. drengy reblogged this from mrgan
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  7. alexanderhoffmann reblogged this from mrgan and added:
    I absolutely agree with...Simmons’s statement. Having read the articles by Cody Fink and...
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  9. lonelysandwich said: Where is this quote from?
  10. mrgan posted this
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