Ken Fisher of Ars Technica on How Ad Blockers Hurt Revenue
From Gruber: “I have no easy answer, but I will point out that there’s no inherent reason why ads have to be something people are tempted to block. It’s not enough to ask readers not to block ads — you’ve got to work hard at providing ads that readers actually enjoy, or at least aren’t tempted to block.”
If publishers realized that and stopped the “Punch the Monkey/Bin Laden/political figure” then maybe they’d see revenue go up.
Source: Ars Technica
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reagank reblogged this from jamiek and added:
This is such an interesting problem. I use an ad-blocker and have for a very long time. It makes my internet experience...
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jamiek posted this
